When a client walks in with a very specific shade - say, a warm level 8 with copper undertones and slight porosity from previous balayage - standard stock colors rarely cover it exactly. That is where custom color orders come in. Custom color ordering from a wholesale supplier is different from mixing a formula at the backbar. The hair is colored before it reaches you, which means the margin for error on communication is high. A vague brief results in hair you cannot use, which means a wasted order and a delayed client appointment. Here is what the process actually involves, where it commonly breaks down, and how to submit a brief that gets you the right result. How Custom Color Ordering …
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